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AI's new Muse

9. AI's new Muse

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Show: Reuters Morning Bid
Host / guest: Reuters
Focus: Applied Generative AI for Knowledge Workers
Date: September 22, 2026
Duration: Not independently verified · No episode time limit
Topics: AI assistants, agentic commerce, enterprise AI, markets

Summary: Reuters examines the market response to Meta's new AI assistant Muse and the broader implications of increasingly agentic consumer and business interfaces.

Why it matters: It adds a market and adoption lens to today's technical and workflow-focused Brief.

Connection to the brief: Complements the enterprise-workflow stories by showing how agentic interfaces are beginning to affect platform strategy and user behavior.

Coverage: Current-day source-diverse podcast selection.

Evidence: Practitioner analysis. Reuters verifies the September 22 publication date; runtime is intentionally left unpinned where a reliable duration could not be independently confirmed.

Listen / watch: Reuters

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