← Daily Brief for October 24, 2026
How business leaders budget for generative AI
Focus: General Video
Date: December 19, 2024
Duration: 9:18
Evidence: Practitioner Analysis
Availability: Not Applicable
Summary: IBM researcher Anthony Marshall separates generative-AI spending that solves existing problems from investment in new capabilities. The lesson covers major cost buckets, common budgeting errors and research-backed practices used by stronger-performing organizations.
Why it matters: Leaders can turn a vague AI budget into an explicit portfolio: label operating and capability investments, identify recurring costs, connect each line to an outcome and stop funding pilots that cannot show a decision-useful measure.
Source: IBM AI Academy
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