Nearly 100 GEO Audits Later: What Big Brands Still Miss
10. Nearly 100 GEO Audits Later: What Big Brands Still Miss
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Show: The GEO Show
Focus: Agents for Everyone
Date: October 26, 2026
Duration: 46:20
Summary: The GEO Show’s hosts review patterns from nearly 100 generative-engine-optimization audits, including weak source authority, fragmented ownership and confusion between visibility and business outcomes. The exact episode page includes a full transcript and 46:20 runtime. The sample is consultancy-derived, so readers should treat patterns as hypotheses for local measurement.
Why it matters: Listeners get a practical audit sequence: define the business question, inspect which sources engines cite, separate mention frequency from conversion value, assign cross-functional ownership and rerun the same queries after changes instead of chasing a single visibility score.
Coverage: Selected for this edition.
Listen / watch: The GEO Show